Myth: SEO agencies always get stuck at 7-figures
In reality, your ability to scale depends entirely on your staffing model & your project management chops. Agencies that get stuck in the 7-figure milieu often do so because of excessive bloat caused by bespoke pricing, inflated account managers, and so on. But by productizing your offering, and then running each product through a streamlined pipeline, companies like FATJOHN grow steadily and consistently without compromising their bottom line.